How to Win Friends and Influence Profits: The Art of Growing Your Clients

David Kean

ISBN 10: 1905736193 / ISBN 13: 9781905736195

Published by Marshall Cavendish, 2008

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # rev1174469756

Bibliographic Details

• Title: How to Win Friends and Influence Profits: The Art of Growing Your Clients
• Publisher: Marshall Cavendish
• Publication Date: 2008
• Language: English
• ISBN 10: 1905736193
• ISBN 13: 9781905736195
• Binding: hardcover
• Condition: Very Good
• Weight: 300 grams

About this title

Synopsis

The people who can build and nurture client relationships are the real heroes in business. Why? Because revenue from existing client relationships drops straight to the bottom line. It is the best kind of growth a company can have - better than winning new clients and better than acquiring new companies - because it is high-profit growth. All of the most successful and most profitable organizations have a systematic and methodical approach to driving development of their existing clients. This book will share those systems and methods to help all businesses to capitalize on the value of their precious, but under exploited, client relationships.

About the Author

David Kean has worked in the advertising industry for over 20 years, managing large multinational client relationships. He consults and lectures on business development around the world and is the author of [i]How Not to Come Second[/i] (Cyan/Marshall Cavendish)