Winchester is an American icon. Over the years this industrial powerhouse has produced more than just firearms and ammunition. The variety of their products, all of which are now highly sought after, has prompted tens of thousands to begin searching for memorabilia. This book details the rarest of the rare; the one-of-a-kind items and the advertising pieces from years gone by. With nearly 800 full color photos and detailed pricing provided by experts in the field, this book gives collectors and enthusiasts everything they need.

By gaining access to private collections across the country David Kowalski presents some of the most interesting items produced under the Winchester banner. From sporting goods to coffeepots, Winchester was everywhere. Now collectors, history buffs and anyone interested in one of the biggest names in American manufacturing can see the rarest of these items in full color in a beautiful hard cover book.

-All 37 Winchester calendars from 1887 to 1934.
-The largest collection of Winchester store items ever assembled.
-Rare five-panel displays reproduced in color.

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