The 1% Windfall: How Successful Companies Use Price to Profit and Grow
Mohammed, Rafi
ISBN 10: 0061684325 ISBN 13: 9780061684326
Published by Harper Business, 2010
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Hardcover
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About this Item
Description:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0061684325I4N00
Synopsis:
“This breakthrough ‘how to’ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.” — Richard Spaulding, Member of the Board of Directors, Scholastic Corporation
Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.
This practical guide provides a complete business framework for profitable growth:
- Value-Based Pricing: Abandon arbitrary cost-plus methods and learn to set prices that capture the true value your products provide to every customer.
- The 1% Windfall: Discover the powerful connection between small price adjustments and massive gains in operating profit—and how a simple 1% increase can change everything.
- Offensive and Defensive Strategies: Prepare your business to thrive in any economic climate with specific pricing tactics for recession, inflation, and new competitive threats.
- Customer Segmentation: Implement powerful tactics like Versioning, Pick-a-Plan, and Differential Pricing to serve diverse customer segments and unlock new revenue streams.
About the Author: Rafi Mohammed, Ph.D. is the founder of Culture of Profit, a Cambridge, Massachusetts-based company that consults with businesses to develop and improve their pricing strategies. Born in Milwaukee and raised in Cincinnati, he is the author of The Art of Pricing and has written over 80 articles on innovative pricing strategies for the Harvard Business Review. He is an avid Bruce Springsteen fan.
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Bibliographic Details
Title: The 1% Windfall: How Successful Companies ...
Publisher: Harper Business
Publication Date: 2010
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket