Wine Marketing : A Practical Guide
Hall, C. Michael; Mitchell, Richard
Language: English
Published by Routledge, 2007
- Softcover
- Used

Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Seller Inventory # 1740595-5
- Title
- Wine Marketing : A Practical Guide
- Author
- Hall, C. Michael; Mitchell, Richard
- Publisher
- Routledge
- Publication year
- 2007
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0750654201
- ISBN 13
- 9780750654203
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
GreatBookPricesUK
Woodford Green, United Kingdom
AbeBooks seller since January 28, 2020
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