Wine Marketing: A Practical Guide
Language: English
Published by Butterworth-Heinemann, 2007
- Softcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
US$ 116.08
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # 0750654201
- Title
- Wine Marketing: A Practical Guide
- Author
- Hall, C. Michael (Author)/ Mitchell, Richard (Author)
- Publisher
- Butterworth-Heinemann
- Publication year
- 2007
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0750654201
- ISBN 13
- 9780750654203
- Item weight
- 0.73 kilograms
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
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About the Author
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
Terms of sale
Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch
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