Wine Marketing
Language: English
Published by -, 2007
- Softcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
AbeBooks seller since November 28, 2006
Condition: Used - Very good
US$ 4.92
Quantity: 2 available
Add to basketItem description from seller
Seller Inventory # 7719-9780750654203
- Title
- Wine Marketing
- Author
- -
- Publisher
- -
- Publication year
- 2007
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0750654201
- ISBN 13
- 9780750654203
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
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AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
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