Wine packaging. The influence on the consumer's perception of quality

Language: English

Published by GRIN Verlag, 2020

3346277356 / 9783346277350

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2020 in the subject Business economics - Market research, grade: 65, University of Salford, language: English, abstract: In this exploratory dissertation the influence of wine packaging on the consumer's perception of quality is examined. The focus of this dissertation will be the German Speaking part of Switzerland (GSP). For this research, wine in traditional glass bottles (0.75 liter) will be compared to wine from Bag-in-Box (BiB; 3 liter) in a qualitative research questionnaire in combination with a blind wine tasting and semi structured interviews.The research will be reflecting the perception of the consumers in Switzerland, showing what kind of influence the packaging has on the consumer.A multi method approach is applied 1) A white wine is filled from the Bag in Box into a traditional glass bottle. Afterwards the same wine was presented in a blind tasting, once in a covered bottle and once in the BiB, to a selected tasting panel that fills out a self-completion questionnaire, to see if the packaging has a direct influence on the perception of quality. 2) In addition, qualitative semi-structured interviews are conducted with people working in the wine industry to assess their perception in regards to the packaging. A manual database of categories was created, which has grown through a continuous comparison of data coding and concepts, based on the findings and arguments of the used literature.…

Seller Inventory # 9783346277350

Title
Wine packaging. The influence on the consumer's perception of quality
Author
Patrick Wiget
Publisher
GRIN Verlag
Publication year
2020
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3346277356
ISBN 13
9783346277350
Item weight
157 grams
Dimensions
210x148x8 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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