How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale, Second Edition

Harness the power of information to outsell the competition.

It has become a buyers' world. Salespeople are faced with a proliferation of competitors, commoditization of their products and services, reduced customer budgets, and more complex and longer customer buying cycles. In addition, the endless flow of information available to their prospects over the Internet make them far less dependent on the salesperson for solutions, even further limiting access to decision makers.

How do salespeople transform themselves into savvy professionals who can be counted on to continue to win business even under these tough, seemingly insurmountable conditions? Author and sales consultant Dave Stein has helped thousands of CEOs, VPs, sales managers, marketing directors, and sales teams navigate the most complex opportunities with precision and speed, even during challenging economic times.

In How Winners Sell, Stein shows readers how to plan strategically for scenarios when details are most important-so they never come up short in the eyes of a client. Readers will also discover how to:

* Develop new skills needed to thrive in today's hyper- competitive marketplace.

* Decide which sales opportunities are really worth pursuing.

* Identify what's important to top executives to gain and maintain access to them.

* Recruit and influence people within their accounts to sell on their behalf.

* Learn crucial information about the competition that will help win the big sale.

* Use information to increase the size of the opportunity, get prospects to close sooner, and spend fewer resources winning the big sale.

How Winners Sell gives salespeople what they need to position themselves with executive-level credibility, offer greater and more meaningful service to their clients, and know their competitor's next move-so they can move first!

Dave Stein is founder of The Stein Advantage, a consultancy that helps companies dramatically improve their sales effectiveness. He has worked with small and large companies, including IBM, Oracle, Bayer, McGraw-Hill, and Pitney Bowes. Previously, Stein worked for several high-tech companies in leading roles, including vice president in the areas of sales, marketing, international operations, client services, and strategic alliances. He is much in demand as a speaker, consultant, coach, and trainer.