Do you know the secret of football? You have watched the game, maybe even played it. But, do you know that football has a 5th quarter? Beck entertainingly explains why so many corporations look to hire ex-football players, why this game is so important to our culture, and how anyone can take the lessons football teaches and use them to achieve their life-long dreams. Beck expresses that everyone needs to know the real secret of football. He takes his twelve core principles of success, among them commitment, knowledge, mental toughness, discipline, work ethic, courage, creativity, belief, preparation, confidence, and character, and shows how these twelve principles relate to football. Once you read this, you will have a completely new perspective on the game that will impact your life in very positive ways.
Bob Beck is an author, speaker, trainer, and international business consultant. In his youth, he was an accomplished athlete in many sports. Since he stopped playing competitive sports, Bob has been a highly successful entrepreneur. He has been an executive in three self-funded startups and led them through to public IPOs. Though he's a board member and executive partner in several firms, his primary business is Sales Builders, Inc., of which he is founder and CEO. Sales Builders is a dedicated professional development firm, which offers training, consulting, and revolutionary software to sales people on the front lines. He has also founded Bob Beck International, a company that holds workshops dedicated to helping individuals become more successful and fulfilled. He is the author of Mutual Respect (90 Minute Books, 2005), has published articles in a number of business magazines, and has written several white papers on the topic of successful selling.