Winning the Battle for Relevance: Why Even the Greatest Become Obsolete. and How to Avoid Their Fate

Based on a 6-year study of 500 of the world’s biggest brands, Winning the Battle for Relevance seeks to answer the question: “What separates the enduring from the endangered?”

As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster―lest they fall into the same trap.

Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.

Michael McQueen is a multi-award-winning speaker, trends forecaster, and business strategist.

Widely recognized for having his finger on the pulse of business and culture, Michael has helped some of the world’s best-known brands navigate change and stay ahead of the curve.

In addition to featuring regularly as a commentator on TV and radio, Michael is a familiar face on the international conference circuit, having shared the stage with the likes of Bill Gates, Whoopi Goldberg, and Larry King.