Paperback. The authors, using the techniques in Winning the Big Ones, have helped their clients win over $286 Billion in contract awards with an 86% win rate. This book describes how capture teams pursue and win large contracts. Learn how top performing capture teams pursue and win large contracts: *Structure your business acquisition process like the top performers *Select the best few opportunities *Develop a win strategy that differentiates your solution on those attributes most important to the customer *Establish the Price-to-Win to bid the highest price possible and win *Collect intelligence and conduct competitive analysis *Influence the customer to shape the acquisition to improve your position *Pre-sell your solution *Organize and staff the capture team *Craft persuasive win themes and proofs of benefits *Close the sale with effective negotiation strategies. All of these techniques are illustrated with a hundreds of real world examples. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

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Bibliographic Details

Title: Winning the Big Ones: How Teams Capture Large Contracts (Paperback)
Publisher: Lulu.com, London
Publication Date: 2012
Language: English
ISBN 10: 1300413344
ISBN 13: 9781300413349
Binding: Paperback
Condition: new

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Synopsis

The authors, using the techniques in Winning the Big Ones, have helped their clients win over $286 Billion in contract awards with an 86%% win rate. This book describes how capture teams pursue and win large contracts. Learn how top performing capture teams pursue and win large contracts: • Structure your business acquisition process like the top performers • Select the best few opportunities • Develop a win strategy that differentiates your solution on those attributes most important to the customer • Establish the Price-to-Win to bid the highest price possible and win • Collect intelligence and conduct competitive analysis • Influence the customer to shape the acquisition to improve your position • Pre-sell your solution • Organize and staff the capture team • Craft persuasive win themes and proofs of benefits • Close the sale with effective negotiation strategies. All of these techniques are illustrated with a hundreds of real world examples.

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