The Winning Formula: Leadership, Strategy and Motivation The F1 Way

Few people have made the transition from elite sportsperson to multi-faceted entrepreneur with as much skill, flair and success as Formula 1 driver David Coulthard. Winner of thirteen Grands Prix, Coulthard has also made his mark in hotel ownership, property, consultancy, film production and most famously media work, as lead TV pundit. In Driven, Coulthard opens the doors to the secretive world of F1 and reveals in simple, entertaining and utterly compelling terms how he has been able to master this mind-boggling variety of disciplines by applying the skills honed from his years at the top of the world's most demanding motorsport. By recounting his own stories, and combining them with first-hand experience of stellar individuals such as Michael Schumacher,Ron Dennis, Sir Frank Williams, Christian Horner and Sebastian Vettel, Coulthard provides a fascinating fly-on-the-wall insight into F1 but at the same time offers an invaluable guide to the business of sport and the sport of business.

David Coulthard is a British former Formula One racing driver turned presenter, commentator, and journalist. He appeared in 247 races, winning 13 of them and finishing on the podium on 62 occasions. In 2001 he was runner-up in the World Drivers' Championship while driving for McLaren. After retiring from Formula One, Coulthard continued working with Red Bull as a consultant and joined the BBC as a commentator and pundit for their coverage of Formula One. Since 2016 he has worked with Channel 4 on their F1 coverage as commentator and analyst.