The Winning Formula: The art and science of 'C' level prospecting through social media, email and phone

The Winning Formula is the how-to guide to the most effective sales prospecting techniques to engage the 'C' level executives and decision makers. The Winning Formula gives salespeople, sales leaders, entrepreneurs, and executives a practical, and easy to use guide that explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Mark Ghaderi explains the reasons why the traditional prospecting methods are no longer effective in today's customer-centric and super noisy world. Mark then shares with you the science behind effectively engaging with the prospects and hold their attention while you show them your value add, all within 30 seconds or a few sentences. This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why you need to be persistent and stick with prospect for multiple touches How to quickly find out what the prospect cares about and reach him/her with the right message What is the best Call To Action How to leverage the social media to make every contact a warm reach How to handle the most common prospect push-backs How to triple your prospecting productivity within days without working any harder What are the most common challenges in prospecting and how to overcome them...And there is so much more! With this comprehensive guide to sales prospecting you learn how to improve sales productivity and grow your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.

Mark Ghaderi is an international speaker, sales trainer, coach, social selling expert and author and an entrepreneur with extensive experience helping small companies and Fortune 500 companies to grow sales by finding overlooked opportunities and customizing their sales process to be more effective at serving their clients. With over seventeen years of living and working in the most dynamic and vibrant region of the world, Mark has traveled, lived in, & done business in all major Asian markets, with solid understanding and appreciation of the region's unique social and cultural values. As a global subject matter expert Mark has worked with dozens of organizations and thousands of sales professionals who are looking for ways to improve their performance, better serve clients, and achieve personal and professional growth. Having built and driven dozens of highly effective sales transformational initiatives, sales boot camps and Winner's Path sales workshops across multiple countries Mark possesses a rich, deep and practical approach to help individuals and companies to succeed through leveraging the enormous business and personal networks across ever growing social medial channels. Mark lives and works in Singapore, operating throughout the Asia, EMEA and N. America markets.