"If I had 1 hour to solve a problem [...] I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than 5 minutes." - Albert Einstein
In Winning the Game with UX Design & CRO, Author and website design authority Alexander Rådahl draws on years of experience in high-end website development to offer you time-tested methods that any website developer can use to optimize your website's user experience, in order to significantly improve conversion rate, click-through percentages and customer engagement metrics.
In this invaluable user experience and CRO guide, you will learn 'real-world' tested methods that can be effectively applied around the globe by website designers, with any level of prior experience:
- How to build websites that convert at optimum levels using CRO and UI UX Design, in a perfect marriage of web design, target audience identification and engagement
- How to use the 5 main principles that will maximize your website conversion rate: clarity, simplicity, credibility, urgency and social proof.
- Insider secrets about how CRO is used by tech giants like Uber, Airbnb, and Shopify... and how you can use the same approaches to exponentially expand your engagement.
- The Top 3 CRO strategies that top website designers use to stimulate sales and visibility - UX research and optimization, sales funnel analysis and A/B testing.
- The CRO tools that tech professionals use and how even beginning e-commerce business owners can use them to increase sales - Google Analytics, Google Search, Heap Analytics, Hotjar and more.
Whether you want to start experimenting with an upgraded website design, or need some inspiration for your next project, Winning the Game with UX Design & CRO has something for everyone. Get ready to take your web designs to another level by implementing these simple changes!
Alexander is a 26 years old Senior User Experience designer specialized in Customer Experience and Conversion Rate Optimization. He loves problem-solving, and as we all know, UX design is a process of solving problems. He likes to think of himself as a Design Detective, getting to the root cause of why people have certain feelings about your product. It's not just what you do; it's also what you don't do.As an 11-year-old, Alexander already started programming his own websites and programs for the PC game The Sims. Working closely with Electronic Arts, he learned an incredible amount in development, design, marketing, and his website being the largest The Sims website in Norway.As a skilled entrepreneur, Alexander has used his creativity and problem-solving skills in designing several products, both physical and digital. In the past few years alone, he has started a few companies, including an online store for home decor along with complex solutions for larger ERP markets - all of which have allowed him to develop strong business acumen that can be applied across various industries. Whether it's creating brands or working on design projects from start to finish using new technologies like AR, you'll find Alexander's professional approach is always endearing and compelling.Alexander is passionate about UX design, and he sees it as a process of problem-solving. The core for any conversion optimization campaign is to understand the user's needs, desires, behaviors, motivations, etc., and tap into the psychological part of the user.
