Winning Moves : Cases in Strategic Management
Language: English
Published by Marsh Publications, LLC, 2005
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Good
US$ 6.22
Quantity: 1 available
Add to basketItem description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP94683407
- Title
- Winning Moves : Cases in Strategic Management
- Author
- Marcus, Alfred A.
- Publisher
- Marsh Publications, LLC
- Publication year
- 2005
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0971313024
- ISBN 13
- 9780971313026
- Item weight
- 1.003 pounds
- Dimensions
- N/A
Professor Marcus examines the rivalries between pairs of competing firms-Coke and Pepsi, AMD and Intel, Barnes and Noble and Amazon.com, Acer and Dell, Best Buy and Circuit City, Wal-Mart and Spartan, Morgan Stanley and Charles Schwab, Time Warner and Disney, Monsanto and DuPont, and Ecolab and JohnsonDiversey. By pairing the companies, the author enables instructors to divide the class into teams, providing a rich opportunity for students to analyze and criticize past moves and strategize future moves.
This book has multiple uses as either a standalone volume in case analysis classes or a supplement to any strategic management text, and it offers flexibility it can be used with any undergraduate, executive education, or MBA strategy text.
"Synopsis" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
| Item | 11 to 28 business days | 11 to 28 business days |
|---|---|---|
| First item | US$ 6.65 | US$ 6.65 |
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