Winning the New Product Development Battle

Floyd, Thomas B., Stu Levy and Arnold B. Wolfman

ISBN 10: 078030361X / ISBN 13: 9780780303614

Published by Institute of Electrical and Electronics Engineers, Inc., New York, 1997

About this Item

Tan paper binding rubbed at corners; backstrip lightly sunned; owner's name markered on top leaf edges & title page; occasional orange highlighting to text. ; In wraps; black & white charts and diagram illustrations; IEEE ENGINEERS GUIDE TO BUSINESS VOLUME 4. ; IEEE ENGINEERS GUIDE TO BUSINESS VOLUME 4 Series; 8vo; 171 pages.

Seller Inventory # 53529

Bibliographic Details

• Title: Winning the New Product Development Battle
• Publisher: Institute of Electrical and Electronics Engineers, Inc., New York
• Publication Date: 1997
• Language: English
• ISBN 10: 078030361X
• ISBN 13: 9780780303614
• Binding: Softcover
• Condition: Good+

About this title

Synopsis

This guide seeks to lead companies through the process of new-product development, from inception to development and marketing using total quality management (tqm) and concurrent engineering methods.