Winning at New Products: Accelerating the Process from Idea to Launch

Getting high-quality new products to market on time is one of the most crucial aspects of succeeding in business. Its also the most difficult to achieve. With Winning at New Products you will be better prepared to create and execute a winning game plan for launching innovative and market-driven new products. Successfully implemented by such companies as DuPont, Exxon, This second edition contains a major new section on the practicalities of implementing the game plan, drawn from years of putting the authors strategies to work. }Getting high-quality new products to market on time is one of the most crucial aspects of succeeding in business. Its also the most difficult to achieve. With Winning at New Products you will be better prepared to create and execute a winning game plan for launching innovative and market-driven new products. Successfully implemented by such companies as DuPont, Exxon, Proctor & Gamble, and Corning, the systematic game plan presented leads you step-by-step along the road to success, from generating product ideas to launching them to consumers. This second edition contains a major new section on the practicalities of implementing the game plan, drawn from years of putting the authors strategies to work. In addition, the book addresses present-day business conditions which require much faster development times and multinational perspective. You will learn how to: *Get great new product ideas from your customers *Screen and prioritize new product projects *Incorporate customer input for design and development of products *Conduct proper concept analyses and test markets *Develop a market launch plan to generate new product sales *Develop and implement a new product game plan *Accelerate the process to speed you new products to market You will also discover the 15 key lessons for new product success, and be able to anticipate the many pitfalls. }.…