Winning At New Products: Creating Value Through Innovation
Language: English
Published by Basic Books, 2017
- Softcover
- Used
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- Title
- Winning At New Products: Creating Value Through Innovation
- Author
- Cooper, Robert G.
- Publisher
- Basic Books
- Publication year
- 2017
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0465093329
- ISBN 13
- 9780465093328
- Edition
- 5th or later Edition
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
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Zoom Books Company
Lynden, WA, U.S.A.
AbeBooks seller since December 19, 2022
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