Winning with the PG 99: 99 Principles and Practices of Procter Gambles Success
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Language: English
Published by Atria, 1998
- Hardcover
- New
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- Title
- Winning with the PG 99: 99 Principles and Practices of Procter Gambles Success
- Author
- Decker, Charlie L.
- Publisher
- Atria
- Publication year
- 1998
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 067101739X
- ISBN 13
- 9780671017392
Examines the company's corporate culture to identify the beliefs, codes of conduct, and rules of engagement responsible for success
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About the Author
Charles L. Decker manages a consulting and focus-group research business. After graduating from Dartmouth College and serving in the U.S. Coast Guard, he joined Procter & Gamble and was promoted to brand manager in less than three years. P&G's marketing and management principles and practices served him equally well at Oglivy & Mather where, as management supervisor of the Kimberly-Clark account, he and his team achieved extraordinary success for the Huggies Disposable Diaper brand, a direct competitor of P&G's Pampers and Luvs. He was also executive vice president at Bates Worldwide, and director of their Latin American network of agencies.
"About the title" may belong to another edition of this title.
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