Winning with the P&G 99 99 Principles and Practices of Procter & Gamble's Success

Instantly recognizable as the company behind such familiar products as Ivory soap, Tide detergent and Crest toothpaste, Procter & Gamble is admired as one of the world's best-managed companies. Now, a former P&G marketing executive identifies ninety-nine practices and principles that fuel this $35 billion powerhouse - strategies for success in business and in life. As a brand manager, Charles Decker saw P&G wisdom at work from the inside. For this book, he interviewed dozens of ex-"Proctoids, " as they call themselves, to incorporate their perspectives on P&G. Here are the beliefs ("A brand can't stand still"), the code of business conduct ("Do the right thing") and the rules of engagement for television advertising ("Show the package in the first eight seconds") that are at the heart of this marketing giant. Here are anecdotes of a corporate culture where winning is the goal, risk avoidance the criterion, and the airtight memo the basis for action. Winning With the P&G 99 offers the time-tested strategies that have kept P&G on top - practical insights for anyone managing a business, a career, or striving for a personal best. These are USED books. Please only purchase if you are happy with that. Images & Editions We use stock images and database descriptions based on the ISBN. The image shown may NOT be the actual book cover you will receive. Covers, editions, printings, and publishers may differ. If you need a specific cover, edition, or printing, please contact us before purchasing. What "Used" Means Because these books are pre-owned: Colouring books may be coloured in Textbooks may have answers filled in, highlighting, notes, or underlining Workbooks may have writing inside Access codes, download codes, CDs, DVDs, or online content are usually missing or already used Books that originally came with toys, inserts, maps, cards, or bonus items will usually NOT include them Pages may be folded, marked, or show normal signs of use If you are buying a book for anything other than reading (e.g. colouring, study use, collecting, gifts, specific covers, bonus items, or digital access), used books may not be suitable. Condition All books are listed as Used - Good Books are clean and readable but not new Some books may have: Writing, highlighting, or markings Folded pages or minor wear A small warehouse or inventory sticker on the spine Original retailer stickers (we do not remove them) Our Process We purchase books by the pallet and scan thousands at a time. For this reason, we cannot photograph or individually inspect every book. Acknowledgement By purchasing, you acknowledge that: You understand the book is used You accept the condition and limitations described above Stock images and descriptions may not exactly match the item received Thank you for supporting Oak Books and helping give books a second life.…