Synopsis
Revolutionize your data-driven presentations with this simple and actionable guide In Winning The Room: Creating and Delivering an Effective Data-Driven Presentation, analytics and data science expert Bill Franks delivers a practical and eye-opening exploration of how to present technical data and results to non-technical audiences in a live setting. Although framed with examples from the analytics and data science space, this book is perfect for anyone expected to present data-driven information to others.
The book offers various specific tips and strategies that will make data-driven presentations much clearer, more intuitive, and easier to understand. Readers will discover:
- How to avoid common mistakes that undercut a presentation's credibility
- Instructive and eye-catching visuals that illustrate how to drive a presenter's points home and help the reader to retain the information
- Specific and actionable techniques to dramatically improve a presentation's clarity and impact
Ideal for anyone expected to present to managers, executives, and other business leaders, Winning The Room is required reading for everyone seeking to improve the quality and efficacy of their data-driven presentations and communications.
From the Back Cover
Create and deliver clear, impactful data-driven presentations with this simple and actionable guide
Effective presentation of data-driven information can be the difference between successful persuasion and muddled communication. In Winning the Room: Creating and Delivering an Effective Data-Driven Presentation, data science and analytics expert Bill Franks walks you through the preparation of a polished presentation of technical information for non-technical, live audiences. While written from the perspective of a data science professional, this book is perfect for anyone expected to present data-driven information to others.
The author provides concrete strategies and practical tips to clarify, simplify, and refine data-driven presentations in a way that maximizes comprehensibility without sacrificing accuracy. The book also offers instructive and memorable visuals that illustrate how you can drive your points home and help your audience understand and retain your message.
With specific advice on how to avoid common mistakes and pitfalls encountered by presenters, Winning the Room is the ideal resource for anyone required to present data-driven information to managers, executives, or other business, governmental, and academic leaders. It's a can't-miss reference that will improve the quality and impact of your live data-driven presentations.
"Read this book! It is an outstanding desk reference for anyone who develops technical presentations for a non-technical audience. You'll improve your live presentation skills every time you open it."
—CRAIG BRABEC, Data Analytics Executive and transformational leader for Fortune 100 organizations, including Caterpillar, Ford Motor Company, and McKesson, and current Chief Data Analytics Officer at McDonald's Corporation
"Ever read a book and wish it came with some templates you could put into practice immediately? This book does just that with numerous examples of how to take poor presentation practices and make them great."
—ALAN JACOBSON, Chief Data and Analytics Officer, Alteryx
"Facts and figures are not a story! Have you ever presented your good data analysis and failed to get any action? Good data analysis, while essential, is only half the battle. The other half is effective presentation. This book gives you great practical tips on text, images, charts, and delivery methods to make your next presentation so much better, and should be an essential companion to every data scientist or data analyst."
—GREGORY PIATETSKY-SHAPIRO, President, KDnuggets
"Bill has provided all of us a real practitioners guide for the 'how to' of delivering a winning presentation. It is both easy to read and organized to allow for quickly referencing topics. This is the only body of work I'm aware of that combines the importance of data and analytics into a step-by-step approach for developing and delivering a winning presentation to any decision-making audience, and it is especially applicable to executive decision-making bodies."
—BILL VANCUREN, EVP and CIO, NCR Corporation
"Most business and data professionals struggle with delivering impactful presentations that consistently win the hearts and minds of their audience. In this book, Bill provides dozens of very practical and easy to adopt tips that will help you become an engaging and impactful presenter. "
—MANO MANOOCHAHR, Chief Data and Analytics Officer, Travelers Insurance
"Storytelling and data are both important, but extremely hard to bring together effectively. This book enables all readers with an interest in data to think about how to create and tell a story with data that engages, teaches, and informs both technical and executive audiences alike."
—ERIC WEBER, Head of Data Product and Experimentation at Yelp
"Business communication has become critical in today's fast-moving world. In this book, Bill Franks has drawn on his many years of experience to create a simple guide with practical, readily usable examples that will help beginners in business communications develop effective skills, and help experienced practitioners remain on top of their game."
—DILIP KRISHNA, Managing Director, Deloitte
"Whether you're a novice or experienced at presenting data, this book is packed with practical tips that will enhance how you approach your next presentation. Rather than taking years to learn these tips like me, Bill Franks' sage advice will fast-track your ability to create and deliver impactful data presentations."
—BRENT DYKES, Author, Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals, Founder/Chief Data Storyteller, AnalyticsHero, LLC
"The world is driven by data and it is vital to understand how to use and apply analytics within your business. Bill Franks has written an excellent guide with 119 useful tips on how to become successful in presenting your data so it will have the most impact."
—DR MARK VAN RIJMENAM, The Digital Speaker, author and Founder of Datafloq
"Whether you are an internal or external analytics consultant, this book provides practical guidance for becoming an effective data storyteller. Highly recommended for data professionals at all levels."
—ROD BATES, Managing Director, Data & Analytics, PwC and former VP, Decision Sciences and Data Strategy, The Coca-Cola Company
"Winning the Room is relevant to a broad audience: The book is a pointed refresher for more seasoned business leaders, project managers, researchers and consultants. It's also the one complete reference on presentation preparation for those early in their career: professionals, academics and students alike."
—RASMUS WEGENER, Senior Partner, Bain & Company
"To achieve profoundly better data-driven presentations and communications, every presenter of data should study and learn from this book, and every data-related curriculum should require this book for all their students. The book is a well- ordered guide through a full menu of must-do's, don't-do's, how-to's, and why-do's in data communications, data presentation, data storytelling, and presentation design."
—KIRK BORNE, Chief Science Officer, DataPrime.ai
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