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Bibliographic Details

Title: Winning in Turbulence
Publisher: Harvard Business Review Press
Publication Date: 2009
Language: English
ISBN 10: 1422139158
ISBN 13: 9781422139158
Binding: Hardcover
Condition: Very Good
Weight: 0.5 pounds

About this title

Synopsis

The current downturn may prove more brutal than most previous recessions. It's already hammering companies in markets around the globe. It will test businesses to their fullest-many won't survive.

But downturns present strategic opportunities, too. In fact, many more companies achieve dramatic gains during recessions than in normal times.

How to ensure your company emerges successful? In Winning in Turbulence, a new volume in the Memo to the CEO series, Bain & Company downturn strategist Darrell Rigby provides the playbook. He presents a powerful framework and diagnostic tool (available in the book and online) for assessing three dimensions of your situation:

Your industry's sensitivity: How hard is it hit by this downturn?
Your company's strategic position: Are you an industry leader or follower?
Your firm's financial position, including cash reserves.

The author then explains how to craft an action plan tailored to the situation you've diagnosed, providing tools for:

Cutting costs intelligently-sustaining your margins and brand
Boosting revenue by refocusing your sales force on the right customers
Channeling resources into your core businesses
Preparing for bold moves, such as game-changing acquisitions

Timely and practical, this book positions you to survive a downturn and emerge stronger once the recovery begins.

About the Author

Darrell Rigby is a Partner in Bain & Company's Boston office and heads the firm's Global Retail practice. He is a frequent speaker and writer on strategy for managing in a downturn and has authored numerous Harvard Business Review articles.

"About this title" may belong to another edition of this title.

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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

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