Wireless, Inc. - Using Mobile Devices And Wireless Applications To Connect With Customers, Reduce Costs And Maximize Profits
Language: English
Published by Amacom Books, 2002
- Hardcover
- New
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.
AbeBooks seller since April 17, 2013
Condition: New
US$ 43.65
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Seller Inventory # ABBB-111313
- Title
- Wireless, Inc. - Using Mobile Devices And Wireless Applications To Connect With Customers, Reduce Costs And Maximize Profits
- Author
- Settles, Craig
- Publisher
- Amacom Books
- Publication year
- 2002
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0814407250
- ISBN 13
- 9780814407257
The book combines the author's expertise with examples from almost 50 vendors and organizations who have assimilated wireless solutions into both daily operations and long-term objectives. Each chapter expands upon specific strategic and tactical components of the author's system, forming a complete picture of how organizations can:
* improve their communication with customers, prospects, resellers, and others with whom they do business * calculate the ROI for their wireless applications * integrate wireless tactics with business tactics such as branding campaigns, PR, research, and asset management.
Complete with a step-by-step guide to creating a business plan for mobile strategy, this book is an invaluable tool for using time, people, and financial resources to execute well-planned and profitable wireless initiatives.
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Romtrade Corp.
STERLING HEIGHTS, MI, U.S.A.
AbeBooks seller since April 17, 2013
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