Synopsis
“If you want to learn about how big companies make big decisions and how they can do it better, Vince Barabba is your wise and experienced teacher, and this book is your text. “
Thomas H. Davenport, Distinguished Professor, Babson College and Digital Fellow, MIT
“Vince has been one of the most respected technology executives in modern history. With lessons learned from a five-decade career, he shows how to combine new technologies with learning and adaptive decision processes. No matter where you work, this book will help improve the quality of your decisions.”
Don Tapscott, Best-Selling Author, most recently of Blockchain Revolution
Vince has seen the brilliant importance of the interplay between the cognitive and the creative in business and public life. This book is a testimonial to his deep wisdom and insight into how this plays into effective decision-making. We are all better off from his pioneering work.”
Osvald Bjelland, Chairman and CEO, Xynteo
“Wise Decision Making is a treasure. It is the product of an incredibly diverse set of experiences filtered through one of the most deeply reflective minds I have had the privilege to encounter. Vince Barabba takes us on a much needed journey into the human side of disciplined decision making. He brings us into a complex world where assumption surfacing, uncertainty, surprises, valid and reliable knowledge, and imagination can be bundled together to arrive at constructive decisions.”
Gerald Zaltman, Joseph C. Wilson Professor of Business Administration Emeritus, Harvard Business School, and Partner, Olson Zaltman Associates
"Vince Barabba has written a wonderful masterpiece about a long and distinguished career. It's filled with wisdom."
Ian Mitroff, Professor Emeritus at the USC Marshal School of Business and the Annenberg School for Communication
“In This book Vince Barabba conveys his experience and wisdom along with some useful conceptual paradigms that people can apply more generally.”
Glenn Urban, Davis Austin Professor I Marketing, Emeritus, MIT Sloan School Dean, Emeritus
“The many insights that Vince Barabba distills from his five decades as a knowledge and decision professional truly add up to true decision wisdom.”
Carl Spetzler, CEO and Chairman at Strategic Decisions Group
“Seldom is there an executive with the depth and breadth of experience in so many different types of organizations, so many different strategic eras, and tackling so many different corresponding challenges as Vince Barabba. This book is his thoughtful reflection of over fifty years as a leader, manager, participant observer, and as a practitioner of several methods of profound research including case study, action research and descriptive research. His shared findings have resulted in this landmark book in management sciences.”
John Pourdehnad, Ackoff Collaboratory, University of Pennsylvania
“Wise Decision Making provides a road map for corporate executives and managers to evaluate how they make key business decisions and how they can develop new models for successful decision making. But the book is equally valuable for leaders of the fast-growing nonprofit sector – now more than 1.4 million registered charities representing over 5% of US GDP – where leaders often lack the business experience and savvy to ensure high-performance organizations capable of fulfilling their social mission. Vince Barabba’s insightful and provocative book can help nonprofit CEOs and managers become more effective in advancing their vital work across the country.”
Ted Howard, Co-founder and President of The Democracy Collaborative
About the Author
Vincent Barabba is the Chairman Market Insight Corporation which created MyProductAdvisor.com --- a consumer-facing web site designed to provide shoppers with unbiased customized automotive product recommendations. He retired in 2003 as the general manager of corporate strategy and knowledge development at the General Motors Corporation where he played a critical role in the development of OnStar. He serves on the Community Board of Palo Alto Med Foundation Santa Cruz at Sutter Health Mr. Barabba is a member of the California Citizens Redistricting Commission and twice served as director of the U.S. Bureau of the Census - the only person to have been appointed to that position by U.S. Presidents of different political parties. He has been appointed to government positions by five Presidents: Richard Nixon, Gerald Ford and James Earl Carter to be Census Bureau Director; and Ronald Reagan and George Herbert Walker Bush to be the U.S. Representative to the Population Commission of the United Nations. Between his government service and GM assignments he served as the manager of market research for the Xerox Corporation and director of market intelligence for Eastman Kodak. Mr. Barabba was the co-founder of Decision Making Information where he provided electoral information to political campaigns from City Hall to the Presidency. He has also served on the board of directors for the Marketing Science Institute and the National Opinion Research Center of the University of Chicago. In recognition of his performance in the private and public sectors he has received: · An Honorary Doctorate of Laws degree from the Trustees of the California State University · The Distinguished Alumni Award from the California State University at Northridge. · Induction into the Market Research Council Hall of Fame. · The American Marketing Association’s Parlin Award for leadership in the application of science to the discipline of marketing research · The MIT/GM Henry Grady Weaver Award for individuals who have contributed the most to the advancement of theory and practice in marketing science. · The American Marketing Association’s Explor Award (through the Market Insight Corporation) granted to organizations who have demonstrated the most innovative uses of technology in applications that advance research, online or otherwise. Mr. Barabba is a past president and a fellow of the American Statistical Association and is a Fellow of the Society of Decision Professionals.
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