The Woman Who Fooled the World

The jaw-dropping story of Instagram influencer and wellness scammer Belle Gibson, whose cancer diagnosis and cure was all a lie.

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Entrepreneur. Inspiration. Guru. Australian wellness influencer Belle Gibson shot to fame after she convinced the world she had cured her terminal brain cancer with just a healthy diet. But there was one problem: she lied―she'd never had cancer.

Gibson, a high school dropout and teenage mother, built a global business in less than eighteen months that vaulted her to fame and fortune. She had 200,000 Instagram followers from Melbourne to Los Angeles to London, international book deals, and a best-selling smartphone app, having fooled both Penguin Books and Apple. She was a digital-age celebrity, a one-woman cult, a hero of the “wellness” world, and an inspiration to many.

Written by the two journalists who assiduously uncovered the details of Gibson’s lies, The Woman Who Fooled the World unravels the mystery and motivation behind this deception. It follows the public reaction to the scandal, which included headlines in Time magazine and Gibson being named as a top-ten villain of the year by The Washington Post.

The Woman Who Fooled the World also explores the lure of alternative cancer treatments, the cottage industry flourishing behind the wellness movement, and the rise of social media. It documents not only Gibson’s folly but the devastating impact this con had on hers fans and on people suffering from cancer.

Beau Donelly is a multi-award-winning journalist who covered social affairs for The Age and The Sydney Morning Herald. His news-breaking and investigative skills have been recognised by the United Nations and the Melbourne Press Club. Donelly has been awarded for an exposé on illegal brothels, coverage of clergy sex-abuse trials, and reporting on disability issues. He has also been a finalist for Australian journalism’s highest honour, the Walkley Award. Donelly has a Bachelor of Journalism from Monash University, and is based in Europe.

Nick Toscano is a multi-award-winning journalist based in Melbourne, who specialises in federal politics, business workplace relations, and the labour movement for The Age and The Sydney Morning Herald. He has been awarded the the Grant Hattam Quill for Investigative Journalism, and has twice received the highest honour in Australian journalism, the Walkley Award, for exposing the country’s biggest-ever underpayment scandal. Toscano has a Bachelor of Arts from the University of Melbourne and a Masters in Journalism from RMIT.