Word Hero A Fiendishly Clever Guide to Crafting the Lines That Get Laughs, Go Viral, and Live Forever

Heinrichs, Jay

ISBN 10: 0307716368 / ISBN 13: 9780307716361

Published by Three Rivers Pr, 2011

About this Item

Seller Inventory # 9AA2ACEA6495C1C

Bibliographic Details

• Title: Word Hero A Fiendishly Clever Guide to Crafting the Lines That Get Laughs, Go Viral, and Live Forever
• Publisher: Three Rivers Pr
• Publication Date: 2011
• Language: English
• ISBN 10: 0307716368
• ISBN 13: 9780307716361
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

Yes, it’s true: you can learn how to be a verbal wizard!
 
Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe?  Ever read a great quote and think I could never come up with anything that clever?  
 
Daunting as it may seem, there’s nothing mystical about witcraft.  Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.
 
In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh– even a little mischievous.  Fear not: on offer here are not dry, abstract ideas couched in academic jargon.  Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work.  You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head.
 
With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines.

About the Author

JAY HEINRICHS spent twenty-six years as a writer, editor, and magazine-publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students to NASA scientists to Southwest Airlines executives, and runs the language blog figarospeech.com.