At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding -- MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "Word of Mouse," the authors analyze dozens of companies from Best Buy to Amazon to TiVo -- and show what these companies are doing right -- and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.

About the Author

John Riedl is co-founder and Chief Scientist at Net Perceptions, the leading real-time personalization company on the Internet. His research includes GroupLens-the innovative technology that led to the founding of Net Perceptions. Joseph Konstan, also a co-founder of Net Perceptions, is the author of many papers and holds a Ph.D. in computer science from U.C. Berkeley.

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