Wordshine Man: Tips for Polishing Words Until They Sparkle

Want to improve your writing and discover innovative ways of communicating? Here’s a book full of clever tips on how to make your writing more readable, more engaging, and more effective at getting the results you want to achieve!

Let the “Wordshine Man,” a.k.a. author Tom Madden, show you how to make your writing stand out. He knows what to do. Madden has spent many years turning dull prose into scintillating copy for newspapers, magazines, and television.

Today he’s an email surgeon and a word doctor who operates on news releases, media pitches, and letters, bringing to life whatever publicists at his public relations firm, TransMedia Group (transmediagroup.com), yearn to send to the media.

He’s also a social media whiz and a consummate wordsmith who’ll show you how to make your message resonate with recipients.

What’s the point of writing if people won’t even open your email or read your message? Sometimes all it takes is rearranging a few words or adding some punchy verbs to wake up the reader and make them interested in your writing!

The Wordshine Man, Tom Madden, started to shine early in his career as an enterprising newspaper reporter for the Philadelphia Inquirer. During his tenure, he broke major stories until he was punched into his next career as a prominent speechwriter for major corporations and a high-ranking television network executive at NBC and ABC.

Today he is a published author, blogger (MaddenMischief.com), and public relations executive. He is the founder of the award-winning PR firm, TransMedia Group, which has been serving clients worldwide since 1981. Telling Tom to stop spinning stories and creating media exposure for clients is like telling governments to stop spending. He is the ultimate Spin Man―the title of the first of his five books.

TransMedia’s first client was AT&T, which played a big part in the PR firm’s colorful history. As a professional PR counselor and crisis manager, Tom coached the CEOs of some of America’s largest organizations for media interviews, such as the chairman of Kellogg’s, for whom he wrote speeches reprinted in the New York Times. He also prepped the CEOs and presidents of NBC and ABC for TV appearances that moved needles in the right direction. He also helped New York City promote fair housing, for which he won a Bronze Anvil Award from the Public Relations Society of America.

Along the way, Madden helped many of his clients grow their businesses spectacularly and become billionaires, like Carl DeSantis, who credited Madden for making him “Vitamin EnRICHed” when he sold Rexall Sundown, Inc. for $1.6 billion.