Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing
Language: English
Published by McGraw Hill, 2015
- Hardcover
- Used
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- Title
- Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing
- Author
- Atchison, Shane, Burby, Jason
- Publisher
- McGraw Hill
- Publication year
- 2015
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0071847863
- ISBN 13
- 9780071847865
Written by POSSIBLE's global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to:
- Set Goals: Understand the importance of defining success and targets upfront for every initiative--and your business as a whole.
- Inspire Brilliant Creative: Leverage data and insights to empower and drive creativity, spark ideas, and drive innovation.
- Measure What Matters: Focus efforts on the things that matter and drive real improvement.
- Make a Difference: Know that you have contributed to measurable success in whatever you do.
In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.
"Synopsis" may belong to another edition of this title.
About the Author
Jason Burby - As President of the Americas region, POSSIBLE, Jason is responsible for leading the long-term stability and growth of the region. Jason has 20+ years experience in digital strategy. He is a long-time advocate of using data to inform digital strategies to help clients attract, convert and retain customers. Jason supports our clients and employees in driving new engagements and delivering great work that works.
"About the title" may belong to another edition of this title.
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