Working for Good: Making a Difference While Making a Living

A Practical Guidebook for Building and Operating a Successful Conscious Enterprise The words ''business'' and ''social change'' may seem contradictory, but the fact is that a successful business may be the most powerful force for positive change in the world today. With Working for Good, Jeff Klein presents a how-to guidebook for becoming a conscious entrepreneur - one who addresses social issues while running a profitable business based on integrity and self-actualization. Putting the tools of conscious business development firmly in our hands, Jeff takes us step by step through the five essential skills of Working for Good, showing how to: Deeply engage others with your work by expressing your humanity through embodied awareness; Sustain both your business and your values by establishing purpose grounded in principles; Generate rich experiences in and outside of work through a network of spirited connection and collaboration For anyone who has yearned to make a good living in service of real social change, Jeff Klein offers an indispensable read that is at once deeply inspirational and wholly practical.

Jeff Klein

Jeff Klein (1958 – 2014)

As CEO and chief activation officer of Working for Good®, Jeff Klein produced collaborative, multi-sector, Cause Alliance Marketing programs intended to drive social and environmental change while addressing the business objectives of alliance partners. He was the founding director of Conscious Capitalism, Inc., an organization dedicated to “liberating the entrepreneurial spirit for good” that was cofounded by John Mackey, CEO of Whole Foods Market. Jeff was one of the visionaries and driving forces behind Private Music, the career of Yanni, Spinning, and Seeds of Change. He consulted for the Esalen Institute, the National Geographic Society, GlobalGiving, and the Institute of Noetic Sciences, among others. Jeff wrote Working for Good: Making a Difference While Making a Living to support conscious entrepreneurs, intrapreneurs, leaders, and change agents at work. For more information, please visit workingforgood.com.

PRAISE FOR JEFF KLEIN

• 2010 Gold Nautilus Award - Conscious Business/Leadership
• 2010 Bronze Axiom Business Book Award - Entrepreneurship
• 2010 Bronze Independent Publisher Book Awards - Business/Career/Sales