Working Solo : The Real Guide to Freedom and Financial Success with Your Own Business

Looks at the pros and cons of working for oneself, discussing how to choose a business and set it up, how to get the most out of each day, and more, and offers words of wisdom from people who have started their own businesses

Going solo has never been such an attractive workplace option as it is right now. But Lonier is correct in her assertion that unless you're willing to devote heart and soul to building a business, it is better to be employed by someone else. That, plus 11 other myths (e.g., a solo worker has tons of free time), she sets readers straight about in the first chapter. From that point, her advice is couched in David Letterman-like lists: the 10 easiest ways to choose a business, the three most important office elements, seven surefire ways to get the most out of your day, and so on. This kind of numerical itemization certainly makes an easy read, and, to underscore her points, she intersperses words of wisdom from real-life practitioners. A good first reality check for those dazzled by the glamour of "doing their own thing"--and a terrific psychological spur to practicing soloists. Barbara Jacobs

Those contemplating establishing an independent business will have to weigh the pros and cons before investing time and money. This work may be an invaluable source of information for them and for established entrepreneurs. Lonier, who consults on the subject, divides the work into four parts: "The Dream" provides guidelines on how to select the right business enterprise and discusses the 12 biggest myths about working solo; "The Decision" reviews how to prepare the business plan, finance the business, and reach customers; "The Details" analyzes day-to-day operations, from buying a personal computer to planning tax strategies; and "The Delight" offers strategies for charting the future of the business. Also helpful, is the appendix, "Solo Resources," which lists books, online services, software, and names and addresses of interest to entrepreneurs. Recommended for public libraries.
- Lucy Heckman, St. John's Univ. Lib., New York
Copyright 1993 Reed Business Information, Inc.