PR Works! : How to Create, Implement and Leverage a Public Relations Program for Your Small Business

PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven® there will be no guesswork!

Written by Nancy Marshall, The PR Maven®, PR Works! is an essential tool for any business owner that wants to leverage the power of public relations. This book will guide you, step-by-step, on exactly how to create your own public relations program for your small business.

You Will Learn...

• How Public Relations Works
• The Importance of Having a Game Plan
• The Art of Storytelling
• Social Media Programs That Generate Results
• Proven Ways to Increase Website Traffic
• The Secret To Scoring Big With The Media
• The Know, Like, and Trust Factor
• How To Position Yourself As An Expert
• Creating Your  PR Team
• Measuring Success

Plus, the author has included many helpful examples that you can repurpose and use for your own business.

This book is the essential guide to help small businesses increase their profitability by implementing their own public relations programs. 

What Others Are Saying...

“Nancy is my go-to person as far as learning anything to do with PR, Marketing and communications for non-profits, for-profits, municipalities or individuals. She has a wealth of anecdotes to illustrate whatever she is talking about.”

- Professor Tom Morrione, Colby College

"I’ve known Nancy Marshall for many years and have always been impressed with her incredible understanding of how the PR world works. She’s leveraged her 30+ years in public relations to build a powerhouse agency that is known as THE place to go if you want to get your company in the spotlight. As PR has evolved with the addition of the digital world, Nancy has remained on the forefront — effortlessly folding the new media opportunities into her bag of tricks. Her decades of experience, connections and smart business practices have truly earned her the title of PR Maven. Learning from Nancy is learning at the feet of the Master.”

- Drew McLellan, CEO, Agency Management Institute

Over the past 30 years, Nancy Marshall has won national awards and recognition for her expertise in public relations and marketing, particularly in travel, tourism and economic development. In 2011, she received the Edward L. Bernays Award from the Maine Public Relations Council, recognizing the top PR professional in the state of Maine. Her agency, Nancy Marshall Communications, specializes in creating integrated marketing communications programs to help clients achieve their business goals which she calls The Marshall Plan(R). As a matter of fact, she owns a registered trademark on the term, The Marshall Plan(R). She started the agency in 1991 and originally focused exclusively on working with the media to get the message out to her clients' targeted public about newsworthy events and improvements. NMC has garnered results for clients in top media, including the Wall Street Journal, Forbes, Fortune, USA Today, Good Morning America and Woman's Day. Today, the agency handles all aspects of marketing for their clients, from advertising, website development, social media, Internet marketing, special events and sales promotions. She has always focused on using technology and the Internet to leverage her clients' marketing communications, which she believes has leveled the playing field between her agency in Maine and agencies in New York and across the country. A passionate and tireless entrepreneur, Nancy holds a bachelor's degree from Colby College and an MBA from Thomas College. She has worked with clients from California to New York and statewide in Maine. In 2010, the agency worked with a company out of England to promote the memorabilia for the wedding of Prince William and Kate Middleton throughout North America. Nancy is known as The PR Maven(R). As a Certified 360Reach Analyst and Personal Branding Strategist, she helps experts, athletes, executives, authors and celebrities to raise their profile on the Web and in the media through personal branding. Nancy and her husband Jay live at Sugarloaf and have two sons, Craig and Jamie, who are avid ski racers.