In the opinion of many people the last decade saw the arrival of the `consumer society'. However, the response of social theory to consumerism has been barely appropriate to the scale of the changes. As an antidote to this, the authors propose the adoption of a new, more inclusive theoretical approach, based on "systems of provision". This emphasises different forms of determination for different products. It also emphasises the essential continuity between the various aspects of consumption: production, distribution, marketing, advertising and sales.

About the Author

Ben Fine is Professor of Economics and Director of the Centre for Economic Policy for Southern Africa at the School of African and Oriental Studies, the University of London. He is the author of Women's Employment and the Capitalist Family and The Coal Question, both published by Routledge. Ellen Leopold is a research associate at the University of London.

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