This full-color popular culture reader helps students see the world as a text and equips them with the analytical and composing tools to become strong academic writers.

This full-color, richly illustrated cultural studies reader directly engages the process of reading and writing about the “texts” one sees in everyday life. Using the lenses of rhetoric, semiotics and cultural studies, students are encouraged to become effective academic writers while gaining deeper insights into such popular culture categories as movies, technology, race, music, ethnicity, television, media, public space, and more. Just as important, the book teaches students the usefulness of actively reading their surroundings.

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This book is being offered by Goodwill, a non-profit organization. All funds raised are used to support the Goodwill which provides quality, effective employment training and basic education to individuals experiencing significant barriers to economic opportunity. Because Jobs Change Lives. Proceeds from the sale of these goods and financial donations from the community make it possible for us to operate our free job training programs. Your donations and purchases help support these important programs and make the community a better place for all of us.

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