From Worst to First: Behind the Scenes of Continental's Remarkable Comeback
Language: English
Published by Wiley, 1998
- Hardcover
- Used
Seller: ZBK Books, Carlstadt, NJ, U.S.A.ZBK Books
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Condition: Used - Good
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Seller Inventory # ZWV.0471248355.G
- Title
- From Worst to First: Behind the Scenes of Continental's Remarkable Comeback
- Author
- Bethune, Gordon
- Publisher
- Wiley
- Publication year
- 1998
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471248355
- ISBN 13
- 9780471248354
. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week
From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution
From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer
All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.
"Synopsis" may belong to another edition of this title.
About the Author
SCOTT HULER has been a professional journalist for more than 15 years. Formerly a staff writer for the Raleigh News & Observer and the Philadelphia Daily News, he has been published in the New York Times, Washington Post, Los Angeles Times, and other leading North American newspapers and magazines.
"About the title" may belong to another edition of this title.
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