Title: From Worst to First: Behind the Scenes of Continental's Remarkable Comeback
Publisher: Wiley
Publication Date: 1998
Language: English
ISBN 10: 0471248355
ISBN 13: 9780471248354
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket
Weight: 1.38 pounds

About this title

Synopsis

The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week

From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution

From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer

All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

About the Author

GORDON BETHUNE is Chairman and CEO of Continental Airlines. Prior to joining Continental, he was VP/General Manager of Customer Service at The Boeing Company before heading that manufacturer's 737/757 aircraft plant, the Renton division. Before that, he was a senior operations executive at Braniff Airways, Western, and Piedmont Airlines. He is a licensed 757 and 767 pilot and a licensed aircraft mechanic. He also served in the U.S. Navy. In January 1997, BusinessWeek magazine named him one of its top managers of 1996.

SCOTT HULER has been a professional journalist for more than 15 years. Formerly a staff writer for the Raleigh News & Observer and the Philadelphia Daily News, he has been published in the New York Times, Washington Post, Los Angeles Times, and other leading North American newspapers and magazines.

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