From Worst to First: Behind the Scenes of Continental's Remarkable Comeback
Bethune, Gordon
ISBN 10: 0471248355 ISBN 13: 9780471248354
Published by Wiley, 1998
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Hardcover
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World of Books (was SecondSale), Montgomery, IL, U.S.A.
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About this Item
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Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00103728063
Synopsis:
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World
. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week
From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution
From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer
All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.
About the Author: GORDON BETHUNE is Chairman and CEO of Continental Airlines. Prior to joining Continental, he was VP/General Manager of Customer Service at The Boeing Company before heading that manufacturer's 737/757 aircraft plant, the Renton division. Before that, he was a senior operations executive at Braniff Airways, Western, and Piedmont Airlines. He is a licensed 757 and 767 pilot and a licensed aircraft mechanic. He also served in the U.S. Navy. In January 1997, BusinessWeek magazine named him one of its top managers of 1996.
SCOTT HULER has been a professional journalist for more than 15 years. Formerly a staff writer for the Raleigh News & Observer and the Philadelphia Daily News, he has been published in the New York Times, Washington Post, Los Angeles Times, and other leading North American newspapers and magazines.
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Bibliographic Details
Title: From Worst to First: Behind the Scenes of ...
Publisher: Wiley
Publication Date: 1998
Binding: Hardcover
Condition: Very Good
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