The Wright Way: 7 Problem-Solving Principles from the Wright Brothers That Can Make Your Business Soar

Eppler, Mark

ISBN 10: 0814407978 / ISBN 13: 9780814407974

Published by AMACOM, 2003

About this Item

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Bibliographic Details

• Title: The Wright Way: 7 Problem-Solving Principles from the Wright Brothers That Can Make Your Business Soar
• Publisher: AMACOM
• Publication Date: 2003
• Language: English
• ISBN 10: 0814407978
• ISBN 13: 9780814407974
• Binding: Hardcover
• Condition: Very Good

About this title

Synopsis

An award-winning speaker, marketing specialist, and dedicated student of the Wright Brothers uses the experience of the famous first family of flight to create a plan for achieving success that is based on constructive conflict, addressing tough issues first, pursuing knowledge, and "inveterate tinkering."

About the Author

Mark Eppler (Milford, OH) is an award-winning speaker, a former marketing executive in the electronics industry, and a passionate student of "everything Wright." He has taught business and management at Indiana University and is the author ofManagement Mess-Ups.