How to Write Bids That Win Business: A Guide to Improving Your Bidding Success Rate and Winning More Business

David Molian is a commercial writer and educator, who has served on the faculties of Imperial College Business School and Cranfield School of Management. For many years he was Director of Cranfield's prestigious Business Growth Programme and post-retirement remains a Cranfield Visiting Fellow. He has personally founded or co-founded three businesses and has advised numerous business owners on growth strategies for their companies. He is the author/co-author of several books and award-winning case studies on such businesses as Hotel Chocolat, Cobra Beer and GoApe, and has contributed features and commentary to the Financial Times, the Daily Telegraph and Director Magazine. He contributes a monthly column to the website Fresh Business Thinking, is a Criticaleye Thought Leader and a co-founder of the Bidwriting Academy.

Martyn Curley is a co-founder of Bidwriting.com, a specialist bid-writing consultancy that works in 35 market sectors. It was established 10 years ago. The founders, at that time directors of a FTSE 250 company, spotted a gap in the market when they were bidding multi-million pound projects in the public and private sectors. They developed the business via Cranfield University's Business Growth Programme and achieved Investors in People 'Gold' Accreditation. The company is consultant to some of the UK's and Europe's largest organisations. Martyn is co-founder of the Bidwriting Academy.

Steve Oldbury is a co-founder of Bidwriting.com, a specialist bid-writing consultancy that works in 35 market sectors. It was established 10 years ago. The founders, at that time directors of a FTSE 250 company, spotted a gap in the market when they were bidding multi-million pound projects in the public and private sectors. They developed the business via Cranfield University's Business Growth Programme and achieved Investors in People 'Gold' Accreditation. The company is consultant to some of the UK's and Europe's largest organisations. Steve is co-founder of the Bidwriting Academy.