Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. 
  Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. 
  You'll also discover: 
  -  The universal hidden structure behind all persuasive copy. 
  -  How to avoid the most common copywriting mistakes. 
  -  A simple technique for writing copy that’s easy to read. 
  -  How to write powerful short copy for social media. 
  -  Sample headlines, bullet points, and openings – yours to “swipe” and use as your own! 
  -  Tons of templates, examples, and checklists guaranteed to improve your copy. 
  -  ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic. 
  
 
                                                  Ray Edwards is a communications strategist and copywriter for some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.