How to Write a Good Advertisement: A Short Course in Copywriting
Victor O. Schwab
ISBN 10: 1626549621 ISBN 13: 9781626549623
Published by Echo Point Books & Media, 2013
Used
Soft cover
From
SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since December 20, 2007
This specific item is no longer available.
About this Item
Description:
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00085895953
Synopsis:
Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.
How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to
- Get attention with better ad copy
- Build credibility in your advertising
- Create winning layouts and choose the best ad size
- Test ad effectiveness
- Convert inquiries to sales
- Make special offers that dramatically increase response and sales
How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: How to Write a Good Advertisement: A Short ...
Publisher: Echo Point Books & Media
Publication Date: 2013
Binding: Soft cover
Condition: Very Good
Top Search Results from the AbeBooks Marketplace
Stock Image
How to Write a Good Advertisement: A Short Course in Copywriting
Published by
Echo Point Books & Media, 2013
ISBN 10: 1626549621
ISBN 13: 9781626549623
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007143739
Quantity: 5 available
Stock Image
How to Write a Good Advertisement: A Short Course in Copywriting
Published by
Echo Point Books & Media, 2013
ISBN 10: 1626549621
ISBN 13: 9781626549623
Used
Paperback
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_404115526
Quantity: 1 available
Stock Image
How to Write a Good Advertisement: A Short Course in Copywriting
Published by
Echo Point Books & Media, 2013
ISBN 10: 1626549621
ISBN 13: 9781626549623
Used
Paperback
Seller: HPB-Emerald, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_423055490
Quantity: 1 available
Stock Image
How to Write a Good Advertisement: A Short Course in Copywriting
Published by
Echo Point Books & Media, 2013
ISBN 10: 1626549621
ISBN 13: 9781626549623
Used
Paperback
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_416676361
Quantity: 1 available
Stock Image
How to Write a Good Advertisement: A Short Course in Copywriting
Published by
Echo Point Books & Media, 2013
ISBN 10: 1626549621
ISBN 13: 9781626549623
Used
Paperback
Seller: HPB Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_419291469
Quantity: 1 available
Seller Image
How to Write a Good Advertisement: A Short Course in Copywriting
Published by
Echo Point Books & Media, 2013
ISBN 10: 1626549621
ISBN 13: 9781626549623
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs2004038630
Quantity: 1 available
Seller Image
How to Write a Good Advertisement: A Short Course in Copywriting
Published by
Echo Point Books & Media, 2013
ISBN 10: 1626549621
ISBN 13: 9781626549623
Used
Softcover
Seller: eCampus, Lexington, KY, U.S.A.
Seller rating 1 out of 5 stars
Condition: Very Good. Seller Inventory # U:9781626549623:ONHAND
Quantity: 1 available
Seller Image
How to Write a Good Advertisement: A Short Course in Copywriting
Published by
Echo Point Books & Media, 2013
ISBN 10: 1626549621
ISBN 13: 9781626549623
Used
Softcover
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping. Seller Inventory # ZWM.OQ4B
Quantity: 1 available
Stock Image
How to Write a Good Advertisement: A Short Course in Copywriting
Published by
Echo Point Books & Media, 2013
ISBN 10: 1626549621
ISBN 13: 9781626549623
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.97. Seller Inventory # G1626549621I3N00
Quantity: 1 available
Seller Image
How to Write a Good Advertisement: A Short Course in Copywriting
Published by
Echo Point Books & Media, 2013
ISBN 10: 1626549621
ISBN 13: 9781626549623
Used
Softcover
Seller: Blue Vase Books, Interlochen, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Seller Inventory # BVV.1626549621.G
Quantity: 1 available