How to Write Great Copy: Learn the Unwritten Rules of Copywriting
Language: English
Published by Kogan Page, 2006
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
US$ 4.40
Quantity: 2 available
Add to basketItem description from seller
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR002405882
- Title
- How to Write Great Copy: Learn the Unwritten Rules of Copywriting
- Author
- GETTINS, Dominic
- Publisher
- Kogan Page
- Publication year
- 2006
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0749446633
- ISBN 13
- 9780749446635
- Edition
- 2nd Edition
- Item weight
- 399 grams
In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy.
Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same.
He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.
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WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
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