Write for Influence: maximize the effectiveness of your writing

No one writes with the aim of being misunderstood. No one communicates without intending some effect. We write for a purpose. We write with the intent of bringing about change. That change may be small; that change may be significant. You may want to help your reader learn a new fact. You may be advising your reader on a course of action. Or you may be trying to encourage your reader to consider a different perspective and revisit their opinions. Whether you're writing a short web post, a letter, an essay, a report, a thesis, an entire book, or anything in between, if you're writing to advocate for change, then you will want to maximize the effectiveness of your words. Write for Influence is your guide to framing your words in the most compelling manner to maximize the authority of your written message and to achieve the results you want.

Simon Cann is the author of the Boniface, Leathan Wilkey, and Montbretia Armstrong novels. In addition to his fiction, Simon has written a range of audio-related and business-related books, including the How to Make a Noise series, the most widely ready series about synthesizer sound programming, and Made it in China, about entrepreneurs building businesses in China. He has also worked as a ghostwriter. Before turning full-time to writing, Simon worked as a management consultant, where his clients included aeronautical, pharmaceutical, defense, financial services, chemical, entertainment, and broadcasting companies. He lives in London. If you’ve got something to say about how we communicate, or you want to hear more, then come and join the conversation with Simon at the Words We Choose To Use website (wordswechoosetouse.com).