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Bibliographic Details

Title: How to Write an Inspired Creative Brief, 3rd Edition : A Creative's Advice on the First Step of the Creative Process
Publisher: Ibach Media Group LLC
Publication Date: 2020
Language: English
ISBN 10: 0578808757
ISBN 13: 9780578808758
Binding: Soft cover
Edition: 3rd Edition
Condition: Very Good
Weight: 0.441 pounds

About this title

Synopsis

Most creative briefs are a crime against creativity. Bloated, buzzword-packed, and about as inspiring as a spreadsheet.

How To Write An Inspired Creative Brief, 3rd Edition is your antidote.

This isn't theory. It's a field manual — graphic, fast, no-fluff — built from decades in the trenches as a copywriter, creative director, and teacher. You'll learn how to write briefs that actually light a fire under creatives. Briefs that don't just check boxes but open doors.

Inside, I break down the anatomy of a great brief, expose common sins, and show you how to turn brand babble into real human language. You'll get fresh examples, updated strategies, and a no-nonsense guide to crafting that elusive single-minded proposition — the heart of every inspiring idea.

If you're ready to ditch the corporate jargon and write briefs that make creative teams want to hug you (or at least buy you coffee), you're in the right place.

Read it. Use it. Write briefs worth building campaigns around.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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