How to Write an Inspired Creative Brief, 3rd Edition : A Creative's Advice on the First Step of the Creative Process
Language: English
Published by Ibach Media Group LLC, 2020
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
US$ 7.33
Quantity: 2 available
Add to basketItem description from seller
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 48736813-6
- Title
- How to Write an Inspired Creative Brief, 3rd Edition : A Creative's Advice on the First Step of the Creative Process
- Author
- Ibach, Howard
- Publisher
- Ibach Media Group LLC
- Publication year
- 2020
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0578808757
- ISBN 13
- 9780578808758
- Edition
- 3rd Edition
- Item weight
- 0.441 pounds
- Dimensions
- N/A
How To Write An Inspired Creative Brief, 3rd Edition is your antidote.
This isn't theory. It's a field manual — graphic, fast, no-fluff — built from decades in the trenches as a copywriter, creative director, and teacher. You'll learn how to write briefs that actually light a fire under creatives. Briefs that don't just check boxes but open doors.
Inside, I break down the anatomy of a great brief, expose common sins, and show you how to turn brand babble into real human language. You'll get fresh examples, updated strategies, and a no-nonsense guide to crafting that elusive single-minded proposition — the heart of every inspiring idea.
If you're ready to ditch the corporate jargon and write briefs that make creative teams want to hug you (or at least buy you coffee), you're in the right place.
Read it. Use it. Write briefs worth building campaigns around.
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
Shipping rates within U.S.A.
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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Better World Books Marketplace, Inc.
55740 Currant Road
Mishawaka, IN U.S.A. 46545
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