How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process

Most creative briefs are a crime against creativity. Bloated, buzzword-packed, and about as inspiring as a spreadsheet.

How To Write An Inspired Creative Brief, 3rd Edition is your antidote.

This isn't theory. It's a field manual — graphic, fast, no-fluff — built from decades in the trenches as a copywriter, creative director, and teacher. You'll learn how to write briefs that actually light a fire under creatives. Briefs that don't just check boxes but open doors.

Inside, I break down the anatomy of a great brief, expose common sins, and show you how to turn brand babble into real human language. You'll get fresh examples, updated strategies, and a no-nonsense guide to crafting that elusive single-minded proposition — the heart of every inspiring idea.

If you're ready to ditch the corporate jargon and write briefs that make creative teams want to hug you (or at least buy you coffee), you're in the right place.

Read it. Use it. Write briefs worth building campaigns around.