How to Write a Marketing Plan Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
Language: English
Published by Kogan Page Ltd, 2025
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
US$ 71.30
Quantity: 1 available
Add to basketItem description from seller
8th edition. 184 pages. 9.21x6.14x8.50 inches. In Stock.
Seller Inventory # xi1398619868
- Title
- How to Write a Marketing Plan Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
- Author
- Westwood, John
- Publisher
- Kogan Page Ltd
- Publication year
- 2025
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1398619868
- ISBN 13
- 9781398619869
- Item weight
- 0.3 kilograms
A strong marketing plan can turn a great idea into lasting success.
How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time.
Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.
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About the Author
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
Shipping rates from United Kingdom to U.S.A.
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
Terms of sale
Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch
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