Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business.
How to Write Reports and Proposals offers pointers for anyone who needs to impress, convince, or persuade their colleagues or clients. Using checklists, exercises and examples, it explains how to plan what to write, how to transfer ideas onto paper, and how to edit them to achieve the best results. There is also valuable information on the power of language, persuasive writing, and presentation.
Patrick Forsyth runs Touchstone Training & Consultancy and specializes in marketing, sales and communications skills. Writing is a significant part of his own work portfolio. He is the author of more than fifty successful business books, including Motivating Your Staff and Successful Time Management. He writes regularly for a number of business journals, and for Writing Magazine, and devises and writes training materials.