Why do some sales letters get spectacular results? Why are others instantly consigned to the bin? If you want to know how to create truly successful sales letters, look no further. Drayton Bird, the internationally renowned expert on direct mail, reveals here the secrets of his trade. Acclaimed throughout the world, this bestselling book is packed with examples of real sale letters and shows you exactly what to do and what to avoid. In "How to Write Sales Letters That Sell" you will find out how to: *understand the secrets of persuasion *plan letters that are bound to get more replies *create offers that make the readers want to respond *time your mailings and remailing for maximum effect *lay out letters for maximum impact. For successful sales letters time after time, make full use of the tricks, tips and techniques from one of the world's experts on direct mail, and watch your response rates soar!

About the Author

Drayton Bird has over 40 years' experience as a copywriter and creative director. He was VP and Creative Director at Ogilvy and Mather and today runs his own marketing partnership.

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