How to Write Successful Fundraising Letters
Mal Warwick
ISBN 10: 078795652X ISBN 13: 9780787956523
Published by Jossey-Bass Inc Pub, 2001
Used
Paperback
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About this Item
Description:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G078795652XI4N00
Synopsis:
A guide to writing fund raising letters, covering donor motivations and perceptions, nuts and bolts techniques and rules, and writing for seven different fund raising purposes, including recruiting new members, acknowledging a gift, and seeking an annual gift. Includes a writer's toolbox of leads, teasers, and ways to begin and end a fund raising letter. This revised edition is reorganized and includes new examples. Warwick is a founder or cofounder of four companies that provide fund raising and marketing services to nonprofit clients. Annotation c. Book News, Inc., Portland, OR (booknews.com)
About the Author: MAL WARWICK, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including <I>The Five Strategies for Fundraising Success</I>.
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Bibliographic Details
Title: How to Write Successful Fundraising Letters
Publisher: Jossey-Bass Inc Pub
Publication Date: 2001
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket