How to Write Successful Fundraising Letters

A guide to writing fund raising letters, covering donor motivations and perceptions, nuts and bolts techniques and rules, and writing for seven different fund raising purposes, including recruiting new members, acknowledging a gift, and seeking an annual gift. Includes a writer's toolbox of leads, teasers, and ways to begin and end a fund raising letter. This revised edition is reorganized and includes new examples. Warwick is a founder or cofounder of four companies that provide fund raising and marketing services to nonprofit clients. Annotation c. Book News, Inc., Portland, OR (booknews.com)

MAL WARWICK, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including <I>The Five Strategies for Fundraising Success</I>.